Kayla Mackie, Marketing Professional, works for ReputationManagement.com where she leverages her passions for SEO and relationship building with marketing executives. She also enjoys staying up to date with the latest internet trends and practicing yoga in her free time. While most marketers find the importance of SEO to be a substantial benefit to their marketing strategy, the reality is that…
Our friend, Quincy Smith, is guest blogging this week. He oversees SEO and analytics at Ampjar, a brand-to-brand partnership marketing platform. He’s passionate about IPAs, strong coffee, and solo travel. Keyword research is one of the pillars of inbound marketing and should be the basis of all the content you produce on your website. However, if you’re a cash-strapped startup…
Our friend Amanda Bieganski with Tower Marketing is guest blogging this week about Google My Business as part of a local SEO strategy that will help your customers find your manufacturing or industrial business.
There’s an age-old question that business owners must ask themselves about their marketing: Should I work with an agency, or hire internal marketing professional(s)?
When you love SEO as much as I do, it breaks your heart to see email spammers and lazy “search marketing gurus” clutter people’s inbox with awful SEO proposals.
Do you think that SEO doesn’t apply to B2B companies? Think again. The search market is in some ways a competition, so you have to spend time sizing up your competitors. What are they ranking for (and why)? What lessons can you learn from them? Especially in competitive B2B industries, competitor research is an important lifeline and market validation tool.…
You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There’s SO MUCH DATA, it’s tough to tell what’s actually useful, and what you can…
In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…
Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don’t get listed on the first page of search results, you might not get found at all. In fact, competition is so high, click-through rates fall off dramatically from the #1 position to #2 in search results. About 76% of…
