As a marketer, generating leads for your sales team is likely the main focus of your job. But generating leads is more than just getting contacts to fill out a form. If all leads get passed to sales, it can lead to wasted time on someone who will never convert. Once you’ve captured a lead, you need to determine who’s…
What Is Lead Scoring? Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads, you can determine which ones are ready to send directly to Sales and which ones still need nurturing in Marketing. This practice not only provides Sales with better-qualified leads, it also streamlines communication between the two departments.
