As a marketer, generating leads for your sales team is likely the main focus of your job. But generating leads is more than just getting contacts to fill out a form. If all leads get passed to sales, it can lead to wasted time on someone who will never convert. Once you’ve captured a lead, you need to determine who’s…
Sales and marketing departments are meant to work as a team but instead of the Justice League, companies often have a relationship that more closely resembles 2016’s cinematic disaster Batman v Superman. In theory, each department works toward the growth of the business but due to different incentives, there is an inherent tension between the roles. Sales teams are typically…
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Sales enablement has become a hot topic in inbound marketing and sales. Companies everywhere are realizing how critical it is to align sales and marketing teams to create a culture that catapults your effectiveness at generating qualified leads and converting customers for greater-than-ever revenue. But sales and marketing teamwork is nothing new for inbound marketers that have their sh*t together.…
The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals!
The Frankenstein monster isn’t fiction. It’s living in your sales department. Every day, sales managers struggle to find tools that help personalize the customer’s buying experience—cobbling together 5 or 6 tools like a mad scientist. But the monster turns on you, because now you have to manage multiple logins to systems that don’t talk to each other, and you’re losing…
