Marketing and sales departments often feel like two ships passing in the night — even though they should be headed to the same port. It wasn’t always supposed to be this way. Marketing and Sales departments everywhere have become siloed off from each other when they each have data, knowledge, and materials that could benefit the other party. So, instead…
Sales and marketing departments are meant to work as a team but instead of the Justice League, companies often have a relationship that more closely resembles 2016’s cinematic disaster Batman v Superman. In theory, each department works toward the growth of the business but due to different incentives, there is an inherent tension between the roles. Sales teams are typically…
