Ever sat in a meeting about revamping your company’s website? People have lots of thoughts about developing a new website — how easy or hard it is, how important content or design is, and so on. As a digital marketing agency that has developed B2B websites for over a decade, we’re here to talk about some of the biggest website…
Why Manufacturers Need Digital Marketing to Hire Talent
It’s no secret that hiring talent has been difficult for the manufacturing industry over the past few years. Longtime manufacturing workers have watched their workload increase and the number of coworkers shrink while owners and hiring managers march on with unfilled positions and a workforce stretched thin. According to the U.S. Chamber of Commerce, the manufacturing sector lost around 1.4…
11 Free Website Accessibility Evaluation Tools
As we’ve explained in our recent blog series, considering accessibility in your marketing allows people with disabilities to engage with your digital content, expands your brand’s reach, and improves your SEO. Since the purpose of inbound marketing is to drive traffic and leads to your website, it’s critical to evaluate the accessibility of your website and correct any violations.