Delighting your customers means providing a remarkable experience that addresses their needs and interests. Delighted customers want to know you better—they’re attracted to you, they share your content, and they look for ways you can solve their problems. The difference between good content and great content can seem small, but the payoffs are significant.
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the…
Recently I had the opportunity to attend the Midwest UX conference, a large regional conference for User Experience professionals held in Columbus, Ohio. Over 380 UX designers, web developers, information architects, and interaction designers were in attendance to share the newest thoughts on making technology more usable.
