As marketers, we are always looking to improve our email engagement. It’s not all about running with your gut feeling—it’s about taking your ideas and testing them to see what works best. Put your ideas head-to-head and see what works based on the data with an email A/B test. It’s easy to do, especially when using HubSpot. Keep reading to…
A big, healthy marketing budget can be extremely effective — just look at Apple’s annual marketing spending of $1.8 billion. For businesses that have a smidge less than $1.8 billion to spend on marketing, email marketing is an incredibly efficient marketing budget equalizer. On average, email drives an ROI of $36 for every dollar spent, higher than any other marketing…
Emails are the bread and butter of digital marketing. While flashier ways to interact have risen in popularity, like social media platforms, emails have stood the test of time. They pack a ton of info, aren’t too intrusive, are a breeze to customize for audiences, and maybe most importantly – are cost-effective. At Hivehouse Digital, our marketing emails are built…
B2B email marketing campaigns are one of the best ways to nurture leads and expand your share of wallet with current customers. The problem is that not everyone is an email marketing expert. Effective email campaigns take strategy and time to execute correctly… and if you’re making any or all of the mistakes below, you could be killing your B2B…
