There’s a thrill inherent in Marco Polo that Hide & Seek can’t give you. In Marco Polo, you start completely blind and alone. Your targets are somewhere out there, but since you have no information about them, you may as well be floating alone in the middle of the ocean. But the moment you sound out your targets, you get…
Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet? Have you taken a look at your own website through a smartphone or tablet recently? What did you see? Was it easy to read? Was it easy…
Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it! In previous installments, we’ve discussed the whys and hows of building a more evolved customer profile, Hivehouse way. The “why”? Your business succeeds when you know…
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your…
