Tradeshows and conferences have been around for a long time. At least since 3000 BCE, according to Trade Shows News Network (and they should know). It’s for good reason. They allow businesses to travel to new territories, rub elbows, show off their latest products, and get a bunch of t-shirts and tote bags they don’t need. As a digital marketing…
Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…
Digital marketing is an ever-evolving world that can be challenging to navigate alone. A digital marketing agency can be your guiding light in a mysterious landscape filled with terrifying concepts like social media, sales funnels, and PPC—ahhh! The benefits of working with a digital marketing company go beyond providing knowledge though, they can help grow your online presence and even…
Generating leads is one of the most important parts of a B2B marketing strategy to establish a healthy sales pipeline and grow revenue. According to a survey from HubSpot, lead generation is the second biggest challenge marketers face in 2022. With changing privacy laws, new marketing channels, and growing competition, it can be hard to know what to focus on.…
Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…
The marketing landscape and the way that customers and brands interact has forever changed. Where an outbound model used to be the standard, inbound is now the key to brand success. But, many executives are resistant to this newer marketing paradigm. They’ve always done outbound, or they don’t know how to start or how to quantify success. But more companies…
Effective lead nurturing can bring your efforts together and produce significant results. A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on how well they move your leads through the buyer’s journey. Here are some things to keep in mind as you build your next email nurturing program.
It’s January, and this is the year you’re finally going to start Inbound Marketing at your company. You’ve seen the powerful case studies about how inbound can help companies grow. You’ve read all the top Inbound blogs and books, and you have a general idea about how Inbound works. You’ve gotten approval from your CEO to buy HubSpot and get…
LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms.
