It is very common to hear from B2B company leadership and business development and sales teams that “our service or product is too niche and utilizing blogging and inbound marketing won’t work.” We urge you to THINK AGAIN!
5 Areas to Consider When Building a B2B Email Lead Nurturing Campaign
Effective lead nurturing can bring your efforts together and produce significant results. A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on how well they move your leads through the buyer’s journey. Here are some things to keep in mind as you build your next email nurturing program.
How to Make Your Website Mobile Friendly
Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet? Have you taken a look at your own website through a smartphone or tablet recently? What did you see? Was it easy to read? Was it easy…
Create Your Ultimate B2B Customer Profile
Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it! In previous installments, we’ve discussed the whys and hows of building a more evolved customer profile, Hivehouse way. The “why”? Your business succeeds when you know…
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