A well-defined marketing budget is crucial to your business. It ensures your marketing plan is not only effective but also financially sustainable. While many businesses can feel overwhelmed with the process, it’s important to understand that the purpose of a marketing budget isn’t to constrain but to empower. Instead of channeling your penny-pinching grandma, you should approach creating a marketing…
It’s scary how quickly marketing budgets can reach numbers that would make Jeff Bezos blush. One too many Google Ads campaigns or unsuccessful tradeshows, and you may end up in a meeting with your boss trying to explain this year’s expenses. Setting a marketing budget is a no-brainer way to make marketing more strategic. But with so many ways to…
Marketing budgets can get big. From email marketing to PPC to videos to websites, there is no shortage of ways to promote your business. How do you decide where to place your focus to get the most out of your precious time and resources? In our webinar-on-demand, How to Get the Most ROI From Your Digital Marketing Budget, you’ll learn:…
Procrastinating next year’s marketing budget? It might be just a matter of time before you’re waist-deep in numbers, spreadsheets, and marketing plans. If the thought of creating a marketing budget fills you with dread— buck up. Planning your marketing budget is the best way to ensure that you have the funds to turn your inbound marketing vision into reality.
If you’re on your game, you’re already planning your marketing budget. Hopefully, you’ve already reviewed your previous marketing efforts and you’ve set up your metrics tools for tracking your performance. Now it’s time to figure out what tools you’re missing in your daily and weekly inbound activities. Knowing what you need and why you need it will help you make…
Don’t look now, but you’re about to start the first quarter of a new year. A new year means new customers, new sales goals, and new opportunities to grow your business. It’s an exciting way to start the year, but it won’t last long if your marketing budget isn’t right from the start. Many companies plan their marketing budget based…
If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing? According to Gartner research, the average marketing budget is about 9.5% of the company revenue. This is the “magic” number you’ll tend to hear when you ask this question. But it won’t tell you why you’re spending…
