The marketing landscape and the way that customers and brands interact has forever changed. Where an outbound model used to be the standard, inbound is now the key to brand success. But, many executives are resistant to this newer marketing paradigm. They’ve always done outbound, or they don’t know how to start or how to quantify success. But more companies…
There are a lot of great reasons to start implementing inbound marketing: higher ROI than outbound marketing, more traffic to your site, greater customer delight, and greater cost-effectiveness, to name a few.
Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet? Have you taken a look at your own website through a smartphone or tablet recently? What did you see? Was it easy to read? Was it easy…
LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms.
Welcome, all, to the third installment in our four-part series, Target Your Ideal Customer with Personas! An accurate understanding of the needs of your ideal customers enables you to communicate with them more effectively—and increases your business’ potential for success. We’re here to help you achieve a more accurate and insightful customer profile, and naturally, we’re doing it the Hivehouse Digital…
Have you considered how your bottom-line would be impacted if your company’s website had increased traffic? Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend? The good news is that in today’s digital marketing world, there are methods like Google Ads that can…
