B2B blogging has been one of the most effective inbound marketing tactics for years, and it’s the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How…
Content creates conversions. Right? That’s what all the marketing experts say. If you want to increase visits and generate new leads, then your blog needs to deliver valuable content. But what if your blog content isn’t generating any new leads? Your site visits have plateaued and your conversions are stuck in the mud. It’s not that your content is bad—in…
Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…
We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can…
As you’re preparing your marketing budget for the next year, you’ll need to understand the effectiveness of your marketing efforts at each stage of the sales funnel—at the Awareness, Consideration, and Decision stages. Knowing where you’re succeeding and what areas need the most attention in the next year will help guide your budgeting decisions. We’ve already walked you through tracking…
Procrastinating next year’s marketing budget? It might be just a matter of time before you’re waist-deep in numbers, spreadsheets, and marketing plans. If the thought of creating a marketing budget fills you with dread— buck up. Planning your marketing budget is the best way to ensure that you have the funds to turn your inbound marketing vision into reality.
The road to advanced SEO is long and exciting. There are significant milestones during the journey to becoming a master SEO blackbelt. From barely knowing what SEO stands for to orchestrating custom experiments, a lot of growth happens!
The marketing landscape and the way that customers and brands interact has forever changed. Where an outbound model used to be the standard, inbound is now the key to brand success. But, many executives are resistant to this newer marketing paradigm. They’ve always done outbound, or they don’t know how to start or how to quantify success. But more companies…
Effective lead nurturing can bring your efforts together and produce significant results. A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on how well they move your leads through the buyer’s journey. Here are some things to keep in mind as you build your next email nurturing program.
