Let’s be honest — no one likes to audit a CRM. Unfortunately, as your B2B company grows, more contacts are added, more employees join and leave your organization, and overall data piles up, an audit becomes a necessary evil. To help you get the most out of your investment, we’ll walk through an audit of our CRM of choice —…
If you’ve been hanging around Hivehouse Digital, you’ve probably heard us mention HubSpot. That’s because not only do we use HubSpot software to help run our agency but we’re also a HubSpot Platinum Certified Agency Partner. Now, after reading the title and that intro you may be thinking — of course a HubSpot partner agency would recommend HubSpot. In reality,…
As marketers, we are always looking to improve our email engagement. It’s not all about running with your gut feeling—it’s about taking your ideas and testing them to see what works best. Put your ideas head-to-head and see what works based on the data with an email A/B test. It’s easy to do, especially when using HubSpot. Keep reading to…
Is your sales team stuck in organized chaos, tracking deals in a spreadsheet? Maybe everyone seems to be doing their own thing to close a deal? With HubSpot Deal Pipelines, you can configure your sales process, set up automation, track deals, and estimate revenue all in one place. Plus, it helps your marketing team track KPIs more efficiently. Keep reading…
As a marketer, generating leads for your sales team is likely the main focus of your job. But generating leads is more than just getting contacts to fill out a form. If all leads get passed to sales, it can lead to wasted time on someone who will never convert. Once you’ve captured a lead, you need to determine who’s…
Customer relationship management (CRM) software helps businesses track and manage relationships with customers and potential customers, organizes the data of your sales and marketing efforts, and makes it all visible and connected in one place. When used correctly, CRM software can make your business a more efficient, data-driven company where information flows smoothly between departments, employees, and customers. As a…
In sports, a playbook contains a team’s winning strategy, outlining what the offense and defense will do to win the game. Don’t worry; you aren’t back in high school gym class. Playbooks in business are the processes and strategies your team members uses to do their job effectively. What Are HubSpot Playbooks? In HubSpot, the Playbooks tool helps guide your…
Emails are the bread and butter of digital marketing. While flashier ways to interact have risen in popularity, like social media platforms, emails have stood the test of time. They pack a ton of info, aren’t too intrusive, are a breeze to customize for audiences, and maybe most importantly – are cost-effective. At Hivehouse Digital, our marketing emails are built…
Whether you’re a small startup or a large company, inbound marketing is a powerful way to attract leads to your business. If you’re looking for the perfect platform to help with inbound methodology, HubSpot is the one for you. There are a lot of options out there, so why go with HubSpot? Nothing quite compares to the extensive and easy-to-use…
