Marketing and sales departments often feel like two ships passing in the night — even though they should be headed to the same port. It wasn’t always supposed to be this way. Marketing and Sales departments everywhere have become siloed off from each other when they each have data, knowledge, and materials that could benefit the other party. So, instead…
A well-defined marketing budget is crucial to your business. It ensures your marketing plan is not only effective but also financially sustainable. While many businesses can feel overwhelmed with the process, it’s important to understand that the purpose of a marketing budget isn’t to constrain but to empower. Instead of channeling your penny-pinching grandma, you should approach creating a marketing…
There’s an old saying, “Amateurs practice until they get something right—champions practice until they can’t get it wrong.” The quote, like a lot of quotes, has been attributed to a variety of famous people, but its message is clear: when it comes to becoming great at something, consistency is key. In the digital marketing industry, we dream of viral videos…
In sports, a playbook contains a team’s winning strategy, outlining what the offense and defense will do to win the game. Don’t worry; you aren’t back in high school gym class. Playbooks in business are the processes and strategies your team members uses to do their job effectively. What Are HubSpot Playbooks? In HubSpot, the Playbooks tool helps guide your…
You have been working from home for a few months now and everyone is getting little stir crazy. It’s been a difficult year so far, but there is a silver lining. While you have been in Zoom video meeting after Zoom video meeting from your home office (or couch), you have been preparing for your newest digital marketing asset –…
There’s a question that keeps business owners and their marketing people up at night:
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
If you’re the owner of a growing business, you may have reached the point where it makes sense to launch an inbound marketing program. The question is, who will do it? The quick answer is, not you. Here are our tips for hiring marketers.
For architecture, engineering, and construction firms, winning business is key. But getting the meeting with the right person and cultivating that relationship over twelve, eighteen, or even THIRTY-SIX months until the request for proposal (or RFP) for the project is released can be nerve-wracking and a huge expense of time. According to SMPS’s recent survey titled “Sell. Do. Win Business.,”…
