As Hivehouse Digital enters a new era with a fresh rebrand and new ownership, we’re reflecting on our journey from a simple web app development company to a fully-fledged digital marketing agency and HubSpot Partner. When the company was first founded, it looked a lot different. Let’s start from the beginning… Where We Started: The Whole Brain Group When Hivehouse…
If you’ve been researching HubSpot, you probably know by now it’s an absolute powerhouse. It has dozens of tools, marketing automation, integrations, and more to help you optimize your sales and marketing funnels. But where do you start? If you’re overwhelmed at the thought of setting up your HubSpot portal on your own, or you’ve set it up but you…
If you have a business in the construction, manufacturing, or engineering industry (any industry, really) your customers are watching video. From video on social media to websites, or even conference calls – it is evident that video is the best way to grab attention, relay information, and even create trust.
Last month we said that we’d be your “HubSpot Guy” and get you the inside details on all the big HubSpot product updates and features. So, here we go…
Production automation allows manufacturing companies, with even the smallest teams, to move faster, scale efforts, reach more customers, and increase revenue. You automate everything else…why don’t you automate your marketing?
In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…
Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…
We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can…
If you’re on your game, you’re already planning your marketing budget. Hopefully, you’ve already reviewed your previous marketing efforts and you’ve set up your metrics tools for tracking your performance. Now it’s time to figure out what tools you’re missing in your daily and weekly inbound activities. Knowing what you need and why you need it will help you make…
